Behind the scenes look!

Marbella is synonymous with sophistication, elegance, and a hint of adventure—all qualities we see reflected in our latest collection. We wanted the setting to echo the refined craftsmanship and design of our watches, and Marbella’s blend of luxury and coastal charm gave us just that. The city’s vibrant energy and golden Mediterranean light offered the perfect natural backdrop for showcasing each piece’s details.

From the historic streets of Marbella’s Old Town to the sleek, contemporary beaches along the coast, we had endless locations to choose from to encapsulate the spirit of our watches. Our team knew it was going to be an ambitious trip, and we were excited to get started.

Every shoot requires a crew of experts to bring it to life, and this trip was no exception. With months of planning in advance our team of models and creates curated looks that were effortlessly chic, pairing the watches with a wardrobe inspired by both modern European fashion and the natural hues of Marbella’s landscapes.

The early hours in Marbella’s Old Town allowed us to capture a quieter, more intimate side of the city, with its whitewashed buildings, winding cobblestone streets, and blooming bougainvillea.

Next, we headed to Puerto Banús, Marbella’s luxurious marina known for its yachts, boutiques, and a vibe that’s both lively and laid-back. Here, we shot the sportier models from our collection, capturing the watches against a backdrop of sea and sky to bring out their versatility and robustness.

As the day continued, we moved to a stunning cliffside villa overlooking the Mediterranean. This setting was ideal for capturing the elegance and sophistication of our dress watches, with sweeping views of the ocean and Marbella’s iconic coastline. The architecture of the villa, a blend of modern and classic design, provided the perfect canvas to highlight the collection’s high-end detailing.

Wrapping Up: Reflections on a Successful Campaign

Our Marbella marketing trip was a whirlwind of hard work, creative exploration, and incredible locations, but most importantly, it allowed us to showcase our watch collection in a way that felt authentic and memorable. Bringing our team together in such an inspiring setting helped us create a campaign that truly reflects the essence of our watches —a blend of elegance, adventure, and versatility.

As we wrapped up the final shots and toasted to a successful shoot, it was clear that Marbella had given us something special. The magic of the Mediterranean, combined with the dedication of our talented team, resulted in a launch campaign that we’re incredibly proud of. We can’t wait for our customers to see the new material and we hope they feel a bit of that Marbella spirit with every glance at their new timepiece.

---