The Return of Time-Master, Noir

The Return of Time-Master, Noir

A Chronograph Statement in Men’s Black Dial Watches

Some timepieces don’t simply relaunch, they make an entrance.

The Time-Master, Noir chronograph is one of them.

After selling out and becoming one of our most requested men’s black dial watches, we’re proud to announce its return. This restock isn’t just about availability. It’s about revisiting the story, the atmosphere and the intention that made Time-Master, Noir unforgettable the first time around.

With its bold black dial, precision chronograph movement and timeless design language, Time-Master, Noir was built to endure  and now, it’s back.

From Concept to Campaign: Crafting a Timeless Chronograph

Like all of our campaigns, the journey began quietly, not on location, but in the office.

Winter was our starting point. We weren’t interested in seasonal trends alone; we wanted to capture winter’s stillness, contrast and discipline. These qualities mirror the character of the Time-Master, Noir chronograph: controlled, purposeful and unapologetically refined.

Mood boards lined the walls. Lighting sketches were refined. References moved between classic British tailoring, vintage chronograph watches and cinematic winter landscapes.

The vision became clear early on:

Heritage meets precision.

Time-Master, Noir needed a setting that respected history without overpowering the watch, a backdrop worthy of one of our most distinctive men’s black chronograph watches.

A Winter Setting Steeped in History

Nestled deep in the UK countryside, a historic manor house became the natural choice.

Stone walls shaped by centuries. Tall windows filtering pale winter light. Every element echoed the personality of Time-Master, Noir, strong, restrained and enduring.

The cold air sharpened the mood. Muted skies reflected the confidence of a black dial chronograph designed for men who value clarity over excess.

Every frame was deliberate:

• The deep black dial contrasted against aged stone

• The chronograph sub-dials highlighted by soft winter light

• Clean case lines set against architecture that has stood the test of time

Modern watchmaking, grounded in history.

Designed with Purpose: Chronograph Function Meets Timeless Style

This campaign wasn’t about spectacle. It was about restraint.

The Time-Master, Noir chronograph represents control, precision and timeless design. Its black dial layout offers legibility and balance, while the chronograph functionality adds real world performance, not decoration.

True design doesn’t chase trends. It endures.

From early morning setups to the last moments of fading winter light, the shoot unfolded with quiet intensity. The environment didn’t compete with the watch, it elevated it.

The Return of Noir: A Modern Classic in Men’s Black Dial Watches

Now, with the restock finally here, we’re bringing that story back.

The same watch.
The same uncompromising chronograph design.
The same winter-born identity.

Whether you missed it the first time or have been waiting for its return, Time-Master, Noir is once again available, ready to take its place not just on your wrist, but among the most distinctive men’s black dial chronograph watches available today.

Welcome back, Noir.